Hironobu Nishikawa is the owner and director of Jikonka (而今禾), a gallery and studio with locations in Sekijuku, Mie Prefecture, and Setagaya, Tokyo. In 1998 he launched a gallery in Matsusaka, Mie, presenting a lifestyle vision encompassing food, clothing, and shelter, and in 2000 he relocated to a historic machiya townhouse in Sekijuku. Selecting contemporary Japanese crafts — ceramics, glassware, lacquerware, and more — through his own distinctive eye, his mission is to bring Japanese craft and food culture to audiences both at home and abroad.